In a country like India, where 467 million people use YouTube daily, it becomes obvious to use it for marketing purposes. More and more brand dealers are preparing famous YouTube stars over Bollywood stars. Even Bollywood stars are opening their YouTube channel due to this sudden shift in audience choice.
Digital media has thoroughly taken over print media. Nobody cares about the advertisement printed even on the first page of “Dainik Bhaskar,” which has made YouTube a major platform for marketing.
Influencers: the relatable heroes:
We are living in an era where people have started hating movie stars and are more connected to YouTubers. Audiences find them relatable and grounded, and most importantly, people believe them and that too in large numbers. They can convince their subscribers to buy any product. And who doesn’t want to work with brands, right? A greater part of YouTubers’ income comes from brand deals. With this, more and more YouTubers are trying to enter marketing to make it their financial asset.
Advantages of YouTube Marketing:
- Brands can easily approach their targeted audience, as there are several YouTubers in every field. For example, a cosmetic company can approach a YouTuber who posts videos about beauty and lifestyle.
In this way, it becomes easier for them to reach the relevant customers.
- YouTube is a platform “by the people and for the people.” It is easier and cheaper to deal with normal people rather than big personalities.
- Promoting videos and YouTube shorts is more user-friendly than newspapers or cable TV. The audience has freedom of speech and always has a dozen options to choose from.
Audiovisual media, i.e., videos, are more interesting and are a better way to convey any message to the customer.
How to do YouTube marketing smartly?
- Display your advertisement or product in the most amusing way possible; don’t follow the old-fashioned way of selling your product. It will not work with this generation. Most people will skip the advertisement if they are not amused by the idea of it.
Try to build up the story or sketch around your product, which keeps the viewer involved.
- Know your viewers: Research the YouTuber’s channel on which you are going to display your product. It is important to know the interests and perspectives of the audience; otherwise, marketing is of no use. For example, imagine Carryminati selling a dishwashing bar. Who would take it seriously?